Mammut - The Brand - Marketing! | Team Mammut

Wednesday, February 27, 2013

Mammut - The Brand - Marketing!

Gribbin - Mammuts (Marketing Manager) and I spent Monday getting together in New Hampshire. Our business meeting was focused primarily on Mammut, the Brand, and future marketing ideas. 

First off we went outside to refresh the mind by climbing some steep ice. Frankenstein was in fantastic shape, the warm temps softened the ice up to a plastic consistency and being Monday we had the entire place to ourselves.    

Gribbin topping out on the Hobbit. 

Mammut products - 9.5 Swiss Rope - along with the Nordwand Glove. 

Mammut Logo
Mastodons are an extinct group of mammal species related to elephants, that inhabited North and Central America during the late Miocene or late Pliocene up to their extinction at the end of the Pleistocene 12,000 years ago. Their genus name is Mammut and they are members of the order Proboscidea. They lived in herds like the living elephants, unlike them, however, mastodons were predominantly forest dwelling animals that fed on a mixed diet of browsing and grazing with a seasonal preference for browsing, in contrast to living elephants that are mostly grazing animals.

 The dropped knee helps manage the crux on the Hobbit. 

Chia Direct was in fine condition.

Chia Direct  - a steep and inviting pillar! 

The Mammut Company

Mammut Sports Group AG  is a Swiss producer of mountaineering and trekking equipment with headquarters in Seon, Switzerland. The company was founded in 1862 by Kaspar Tanner in Dintikon. Today, Mammut belongs to Conzzeta AG. Amongst others, Raichle (mountain and trekking shoes), Ajungilak (sleeping bags) belong to Mammut Sports Group.

 The exit moves on upper Chia.

Mammut Smart Device - smooth running direct belay.

Mammut Smart - great tool for a lead, direct or top rope belay.


  Mooney Mountain Guides with potential Mammut customers. Throughout the climbing day its these folks who view and use many Mammut products.

Great meeting and day on the ice with Gribbin.

Art Mooney
AMGA/IFMGA Mountain Guide

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